Influencers
The Random House Group Influencer Program
The Random House Group Influencer Program is proud to partner with the talented book influencer community to spread the love of reading. Our program is very straightforward: as a Random House Group Influencer Program member, roughly once a month you’ll receive an email with a list of all available new release titles from these imprints. Our new titles are also featured on our social media sites. Our program is focused on finished copies of new releases, with very limited ARC offerings based on availability. You’ll pick a handful of titles from the monthly email that you’re interested in to potentially feature on your account (you are under no obligation to post), and we’ll mail them to you. It’s that easy!
We work with influencers in the food and wellness spaces similarly but maintain those programs separately, so monthly selection emails for titles from Harmony Books and Rodale Books are sent apart from the other imprints.
Every Penguin Random House (PRH) publishing imprint is now working together on a shared influencer database. Want to be considered for the program? Set up a profile in the Penguin Random Community. This is where we will search for and identify influencers we would like to work with across the company. If you have any questions, concerns, or technical issues with the database, please email help@community.penguinrandomhouse.com for help.
Want to request a specific title? Within three months of the publication date for that title, send us an email at influencerinbox@penguinrandomhouse.com (for general bookstagram, booktok, or booktube inquiries) or crownlifestyle@penguinrandomhouse.com (for food and wellness inquiries) with:
- Your name and handle of your primary social media account
- Your total follower count
- Your mailing address (we are only able to partner with US-based influencers, please see below)
We will send copies if we are able!
Still have questions? Check out our FAQs below!
Frequently Asked Questions
What are your requirements to join your influencer program?
Our typical requirements for our Random House Group Influencer Program are that you have at least 5,000 followers on one public social media channel, and that you are US-based. If you have less than 5,000 followers, or are not yet part of the official Random House Group Influencer Program, please make sure you have a profile set up within the Penguin Random House Community, and we will reach out when you do qualify for the program or for other specific campaigns (see Question #4 below).
I am not US-based. Can I still receive Random House Group titles?
Foreign rights contracts and distribution deals vary for each title, so we are unable to always send US editions of our books to non-US residents. Please check this link for information about non-US branches of Penguin Random House.
Are there specific expectations about when/how I post about Random House Group titles?
You are under no obligation to post about the books you select from within the Random House Group Influencer Program, or the books you receive upon request. While we appreciate your help in reviewing our books, we will never ask you to post on specific days or times or to promote a specific message or book. Paid campaigns will sometimes require specifically timed posts, but those are handled separately from our Random House Group Influencer Program (see the next Question below).
I am interested in joining the Random House Group in paid influencer campaigns. Where can I apply?
We usually run our paid influencer campaigns through third-party agencies, including Division D and Big Honcho. We recommend looking into these agencies in order to be considered for bookish paid campaigns. Similarly, to be considered for periodic paid opportunities across Penguin Random House at large, make sure you have a profile set up in the Penguin Random House Community. This is where we pull influencer information for specific outreach.
What are you doing in order to ensure that #OwnVoices reviewers receive ARCs earlier than non-#OwnVoices readers?
In addition to our monthly email featuring all of our new releases to our wider program, we offer periodic title-specific mailings to our #OwnVoices program participants, and to those who have profiles set up within the Penguin Random House Community. These participants must self-identify, and they are the first to be considered to receive these titles.
I saw an ARC on someone’s Instagram story but I was told that early copies were not yet available. How did other people receive an early copy?
While we are the primary distributors of early copies of Random House Group titles to book influencers, other parts of the industry including media contacts, professional reviewers, TV and movie development teams, other Penguin Random House employees, author contacts, celebrities, and editorial contacts are also able to receive early copies outside of our influencer program. We are allowed a certain number of early copies for each title to distribute to influencers, which we do via the above mailing program and individual title-specific campaigns.