Defy

Defy

The Power of No in a World That Demands Yes

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January 14, 2025 | ISBN 9780593790441

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About the Book

Why is it so hard to speak up, even when we know something’s wrong?

This is the definitive book on defiance, a clear-eyed dissection of the forces that silence us, featuring groundbreaking research and legendary stories alongside everyday examples and strategies for how to unleash the power of a “True No.”

Many of us comply much more than we realize. How many times have you wanted to object, disagree, or opt out of something but ended up swallowing your words, shaking your head, and just going along? Analyzing cases ranging from corporate corruption and sexual abuse to everyday acquiescence at work, the doctor’s office, and in our personal lives, award-winning organizational psychologist Dr. Sunita Sah delves deep into why the pressure to comply is a corrosive and often invisible force in our society.

With her own revelatory research, she radically transforms our idea of defiance from a misunderstood negative trait into a crucial, positive force for personal and societal change. Taking us through her five stages of defiance, Dr. Sah equips readers with simple tools to make decisions that align with their values. Defy is the essential playbook for how to speak up and act when it matters most.
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Praise for Defy

“In Defy, Dr. Sunita Sah brilliantly reframes our understanding of defiance—from an act of mere rebellion to a vital tool for personal growth and social change. This book is a powerful, transformative read for anyone who’s ever felt the tension between doing what’s expected and doing what’s right.”—Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret

“A powerful book. If you’ve ever compromised your principles to please others, Defy will give you the will—and skill—to stand up for yourself.”—Adam Grant, #1 New York Times bestselling author of Think Again

“Dr. Sah is leading the charge on the science of compliance and defiance. Defy changes our understanding about true consent and true dissent, a real yes and a real no. . . . A must-read for all.”—Dr. Robert B. Cialdini, New York Times bestselling author of Influence

“Dr. Sunita Sah shows us that defiance isn’t just for protests; it’s just as vital at the kitchen table. Even though I’m someone who is dedicated to challenging the system, Defy showed me how often I let others’ beliefs eclipse my own . . . Defy is a must-read for anyone committed to justice and building an inclusive world.”—LaTosha Brown, organizer, strategist, and co-founder of Black Voters Matter

“Dr. Sah’s Defy is the answer we need for all those regret-filled moments when we stay silent and close our eyes.”—Dr. Mona Hanna, author of What the Eyes Don’t See

“We navigate the world by choosing what we will or will not accept but Dr. Sunita Sah is delivering, for the first time, the science behind those choices . . . From your best yes to your truest no, Defy helps us handle these decisions with integrity, compassion, and candor.”—Annie Duke, bestselling author of Quit

“Firmly grounded in the latest science, Defy will surely become a culture-shifting manifesto for all of us ‘moral mavericks’ who hope to use conscientious resistance to make the world a better place.”—Jonah Berger, bestselling author of Contagious

“Dr. Sah’s work on how we can learn to conscientiously defy is a must-read for any parent, woman, or professional.”—Tina Payne Bryson, New York Times bestselling co-author of The Whole-Brain Child

Defy answers one of the most pressing questions raised by the pandemic, protests, and the presidential election: why do people behave in ways that ignore science, oppose equity, and undercut their own self-interest? . . . It’s an engaging explanation of why defiance is the exception and obedience is the rule in all of our lives while also providing concrete strategies to recognize and transform our responses.”—Kerry Ann Rockquemore, founder of the National Center for Faculty Development & Diversity

“Dr. Sah’s Defy is an important, timely book written by an expert who has studied and lived the central questions in her book: when should you speak up, and how do you empower people at home, work, and play to speak up when staying silent is the easier option?”—Adam Alter, New York Times bestselling author of Irresistible
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About the Author

Dr. Sunita Sah
Dr. Sunita Sah is an award-winning professor at Cornell University and an expert in organizational psychology. She leads groundbreaking research on influence, authority, compliance, and defiance. A trained physician, she practiced medicine in the United Kingdom and worked as a management consultant for the pharmaceutical industry. She currently teaches executives, leaders, and students in healthcare and business. Dr. Sah is a sought-after international speaker and consultant, advisor to government agencies, and former Commissioner of the National Commission on Forensic Science. Her multidisciplinary research and analyses have been widely published in leading academic journals and media entities including The New York Times, Los Angeles Times, Harvard Business Review, and Scientific American. She lives with her husband and son in New York. More by Dr. Sunita Sah
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